About

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Susan Beebe, PMP, MCSE
Global Comms / PR – Corp. Social Media Mgmt.
(Dell’s 1st “Chief Listener”)

Susan works at Dell, Inc. at the global headquarters in Round Rock, Texas (north of Austin, TX).

July 2010 Global “Chief Listener” Social Media team at Dell
- Build Radian6 profiles, keywords, and reporting
- Build new processes and team workflows for triaging PR and Product issues; connect dots and speed up engagement cycle, to enable high quality customer experience.
- Launch global Social Media Listening Command Center with Michael Dell and Karen Quintos (on core team); also drove custom software design for command center platform with a variety of display options w/ Radian6 appdev team.

January 2011 – promoted to Global Comms/PR Social Media role:
- Co-manage Direct2Dell.com and other corporate blogs for Dell
- Lead @Dell twitter strategy, execution and improvements
- Lead +Dell business page on Google+ as well
- Collaborate on strategy / execution with other team members on Dell’s external social media sites, e.g. facebook, linkedin, tumblr, youtube, vimeo, flickr, other regional corp. blogs, etc.
- Created, developed and continuing to drive success for our IR social media program (investor relations/ live tweeting of quarterly earnings, etc. – launched in 2010).
- PR / Social Media listening program
- PR / Social Media response / engagement strategy.
- PR Crisis Communications core team

Susan Beebe is a also successful business entrepreneur, published author, speaker, startup advisor and consultant.

Previously, she worked for Nelnet, Inc. (NNI) where she managed the IT Infrastructure Portfolio for the “Nelnet Enrollment Solutions” Division, which is comprised of two companies: CUnet.com and Petersons.com. Susan joined CUnet in 2007 with the task of building a PMO (Project Management Office) for the startup that was pushing $47m in revenue in it’s 4th year. Back in 2009, CUnet was on a 40% growth curve and enjoying rapid growth in it’s sixth year of success. When Susan first started at CUnet, she worked on prioritizing a backlog of “urgent” product innovations, web application improvements and new features. In only six months, she and the team devised a working PMO framework, workflow, processes and supporting templates, which was then integrated into the collaborative tools along with substantial change management to implement the new PMO. Her first project resulted in a comprehensive re-design of the search engine logic and UX, resulting in an additional $110,000+ in monthly revenue (lead generation volume increases).

In 2008, Susan led on an enterprise program across all Nelnet business units (11 companies) to advise the company on vendor selection for a vendor to provide commercial marketing email services (~51 m total / contract 18m volume – CPM), including in-depth CAN SPAM compliance verification for all use cases presented. Additionally, she implemented the enterprise wide program to update all Nelnet public-facing websites’ “Privacy Policy”, per legal privacy mandates effective October 2008.

She was a Strategy Advisor on Nelnet’s corporate marcom Social Media “task force” Team, which provides “social marketing” services to multiple affiliate companies across North America.

She is an advisor to multiple startup companies in NY and CA. She is a co-Founder of the Social Media Club of Rochester, NY. Susan has successfully established and developed numerous brands and supporting communities online for a variety of businesses and non-profit organizations.

Susan Beebe has her blog at http://SusanBeebe.com where she writes about technology, innovation, social media and business success.
Follow Susan Beebe on twitter @SusanBeebe