About Susan Beebe ...
Susan Beebe is a Corporate PR & Communications Strategist with expertise in Social Media and Digital Engagement.
In April 2013, Susan joined Tyson Foods, Inc. (TSN), to manage social media and online communities. She is building and scaling Tyson's corporate communities across numerous platforms, including Pinterest, LinkedIn, Facebook, Twitter, Google+ and YouTube. Additionally, she is establishing strategy for content marketing, PR / Crisis response plans, reputation management, engagement and enterprise social media activation with employee training.
Previously, Susan Beebe was Dell's first "Chief Listener" where she worked closely with a fabulous team to strategically build out listening and engagement strategies for Dell's internal and external communities.
In 2010, Susan designed Dell's social media listening triage frameworks: corporate reputation (PR) and product-related workflows with supporting business processes, scalable organizational models, escalation paths and analytics KPI reporting. Susan designed custom command center applications, real-time analytics features and rich executive-level global reporting with Radian6 for the launch of Dell's now famous global Social Media Listening Command Center. Also in 2010, she developed and launched Dell's IR (investor relations) social media program to "live tweet" Dell's quarterly earnings results via @DellShares #DellEarnings.
In 2011, she launched the dormant @Dell twitter account as well as the new +Dell business profile on Google+ with over 300K followers. Susan is a Dell "SMaC certified" social media professional, spokesman and global trainer. Her career includes being the co-founder of a technology consulting firm (1996), business consulting, project management, marketing, corporate communications/PR, reputation management, crisis communications, corporate blogging, training, as well as enterprise social media strategy and execution.
Acknowledgements and Recognition: Susan Beebe has been featured in numerous publications, including the Huffington Post's global list of "50 People In Tech to Follow on Facebook" and the B2B marketing blog's #Nifty50 list of "The Top #Nifty50 Women in Technology on Twitter for 2012." In 2014, she was awarded the "Social Innovator of the Year" award at Social Brand Camp. Lead Tail listed Susan as the top brand influencer in their comprehensive brand analysis and report.
Susan speaks at numerous conferences and industry events throughout the year. She delivered the opening keynote at AgCatalyst in 2014. In October 2014, Susan spoke at the Social Media Success Summit (vitual conference). Susan Beebe will once again be speaking at the Social Media Marketing World Conference #SMMW15 in San Diego, March 25-27, 2015. Will you be there? Send Susan a tweet @SusanBeebe and let her know! #SMMW15
Susan blogs at http://SusanBeebe.com and tweets at @SusanBeebe and @TysonFoods & @TysonIR.
Connect with Susan on LinkedIn, Facebook, Instagram, Pinterest and Google+.
Contact Susan Beebe via email Susan@SusanBeebe.com for speaking engagements and interviews.